Logo and Branding Project. Logo is Fashion Brand in Vietnam.
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Elaine was born with the desire to become a leading fashion brand accompanying women on the journey to define themselves, confidently shining as bright as the sun.
Inspired by Elaine's brand name meaning sunshine, Bee Art designed Elaine's brand identity with an abstract image of the sun rising in the distance. The letter E in the brand name is also applied in the identity line and brand logo.
The logo is inspired by the letter E combined with a star image that symbolizes confidence to shine. The whole set in an ellipse represents the desire to always be in motion, interacting to develop more variety.
Blue evokes freshness and youthfulness, especially in a fashion environment, creating a sense of dynamism and freshness, in keeping with women's style and taste.
Designed by Bee Art
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Client ELAINE
